Under Armour Newsroom

08.19.2019

Rising To The Occasion

The UA HOVR Rise Takes You from Running into the Training Realm

Rising To The Occasion

The UA HOVR Rise Takes You from Running into the Training Realm

James Newbury in the UA HOVR Rise at the 2019 CrossFit Games
James Newbury in the UA HOVR Rise at the 2019 CrossFit Games

The UA HOVR Rise is the newest versatile training shoe in the Under Armour footwear arsenal. With a lighter overall weight, the UA HOVR Rise allows athletes to do a wider range of exercises like running, bodyweight and agility work, while also leaving the door open for an optimal footwear option on those lifting days.

Within the new training shoe's construction, two key zones are highlighted within the UA HOVR Rise. A combination of overlapping films and forefoot webbings provide lockdown security during medial and lateral movements, while the dual-external TPU heel counter and its wider base contribute to added stability during unilateral or bilateral exercises.

In addition, the tread on the bottom of the shoe mimics another versatile training shoe in the UA HOVR Apex. Consisting of a spike inspired forefoot tread pattern that is ideal for training on a multitude of surfaces, the strategically placed flex grooves and Haptic abrasion-resistant print provide increased forefoot flexibility and enhanced durability.

“With the UA HOVR Rise, we focused on the importance of creating a stable, yet cushioned platform. This is achieved by balancing the midsole stack heights, overall midsole geometry, and incorporating HOVR technology to bring the athlete closer to the ground without sacrificing comfort or cushioning.”
- Evan Lok, UA Senior Footwear Designer

The UA HOVR Rise is now available in men's and women's sizes on UA.com, in UA Brand Houses and at select retailers globally. 

The above image is a sketch page from the UA HOVR Rise designer, Evan Lok, during the ideation period for the versatile training shoe
The above image is a sketch page from the UA HOVR Rise designer, Evan Lok, during the ideation period for the versatile training shoe