Under Armour Newsroom

01.14.2020

PROPELLING RUNNERS INTO
THE NEXT DECADE

Under Armour Continues to Solve the Needs of Every Runner With Updates and New Additions
to the Trusted UA HOVR Lineup.

PROPELLING RUNNERS INTO
THE NEXT DECADE

Under Armour Continues to Solve the Needs of Every Runner With Updates and New Additions
to the Trusted UA HOVR Lineup.

Under Armour is committed to giving athletes the tools they need to perform their best. In 2018, the brand first launched the proprietary UA HOVR™ cushioning across all performance running shoes. With the goal of providing energy return with every foot strike, UA HOVR was designed to make every stride feel light and effortlessultimately propelling the runner forward. 

UA HOVR sought to defy the common issue in running shoes that softer means slower, and higher energy return means firmer and less comfortable, by offering the perfect balance of both. The evolving UA HOVR suite of running shoes offers a solution for every type of runnerfrom those training for their first 5K to professional runners pursuing marathon finish lines.

In 2020, Under Armour continues to build upon this momentum by updating each trusted shoe in the HOVR suite, and introducing a new model, the UA HOVR Machina.

Introducing real-time Form Coaching with connected UA Run footwear and UA MapMyRun™.
Introducing real-time Form Coaching with connected UA Run footwear and UA MapMyRun™.
New from UA Run for Spring 2020 - the UA HOVR Machina.
New from UA Run for Spring 2020 - the UA HOVR Machina.

Under Armour delivers even more to runners through the footwear’s connected capabilities. Each style in the UA HOVR suite of run footwear is digitally connected, allowing the runner to seamlessly connect their shoe to the MapMyRun™ app, unlocking access to the runner’s performance data and personalized coaching. The shoes track a wide array of data such as distance, pace, and splits, and even more detailed running form data including cadence and stride length. 

Beginning February 1 2020, UA HOVR footwear connected to UA MapMyRun™ can provide personalized, real-time Form Coaching to each athlete—when running with their phone and connected footwear—helping runners find their ideal running form. This means a community of 270 million users can now have more data and tools to get better than ever before.

The UA HOVR run suite for Spring 2020 features six different running shoes, designed to meet the demands of every type of runner:

"The performance running footwear team here at UA is maniacally focused on making the best products, and solving problems that runners face. We're constantly incorporating feedback from runners to bring them needed solutions that help them get better and achieve their personal goals."
- Josh Rattet, Vice President and General Manager of Run

UA HOVR MACHINA

The softness of a high-cushion distance running shoe with the springy speed of a racing flat, for runners with serious goals. Uncaged UA HOVR and a carbon-filled Pebax® plate give lightweight cushion and responsive speed, for energy return every mile. Available for purchase on February 7, 2020. Read more on the UA Newsroom here.

UA HOVR INFINITE 2

The anchor of the UA run suite, the UA HOVR Infinite features just the right amount of cushion and bounce, for runners looking to go the distance. The UA HOVR Infinite 2 features a slightly updated upper, with the same fit and feel underneath your feet. Available for purchase now on UA.com.

UA HOVR Machina
UA HOVR Machina
UA HOVR Infinite 2
UA HOVR Infinite 2

UA HOVR SONIC 3

For runners who need flexibility, cushioning and versatility, the UA HOVR Sonic 3 offers our smoothest ride yet. Lightweight cushion and a breathable upper make this a go-to for any run. Available for purchase now on UA.com.

UA HOVR GUARDIAN 2

Offering lightweight stability to help overpronators direct their bodies to the most efficient stride. New for 2020 is a slight update to the mesh upper, while the midsole and outsole remain unchanged. Launches April 1, 2020.

UA HOVR Sonic 3
UA HOVR Sonic 3
UA HOVR Guardian 2
UA HOVR Guardian 2

UA HOVR VELOCITI 3

The UA HOVR Velociti is a lightweight, durable tempo shoe for fast workouts and shorter races. A sleek new upper gives the shoe a fast look. Launches June 1, 2020.

UA HOVR PHANTOM RN

Amped-up feel, a sock-like fit, and flex vent panels give comfort on shorter, faster runs. Improved breathability and an anatomically shaped collar are two key features of this update to the UA HOVR Phantom collection. Available for purchase now on UA.com.

UA HOVR Velociti 3
UA HOVR Velociti 3
UA HOVR Phantom RN
UA HOVR Phantom RN

To shop and learn more about each of the shoes in the 2020 UA HOVR suite, please visit UA.com