Athletes are constantly struggling with dry and itchy skin. The persistent exposure to harsh conditions like sun, wind, rain, chlorine and simple sweat loss depletes the skin.
On average, you lose 1 liter of water for every hour of exercise.
You don’t usually think about skincare and sports being connected, but according to experts, hydrated skin performs better.
As a company rooted in performance solutions, Under Armour created a new fabric that moisturizes your dehydrated skin: UA HydraFuse.
Available in tops and bottoms, UA HydraFuse fabric is embedded with tiny, moisturizing microspheres that activate on contact, releasing extracts onto the skin through friction to help replenish lost moisture and keep it there longer. Because the moisturizing technology is embedded directly into the fabric, there is no stickiness or sliminess. All you can feel is the brand’s softest performance fabric to-date, UA Meridian.
Proven to increase moisturization by 26% after wearing for 3 consecutive 7 hour days, UA HydraFuse is a much needed addition to your daily beauty routine. Made to wear over and over again at the time of recovery, UA HydraFuse is designed for long-lasting use through many, many washes. Thanks to UA, taking care of your skin is as easy as throwing on a top and pulling on a pair of pants
UA HydraFuse fabric is sulfate-free, paraben-free and fragrance-free. Available now on UA.com and at UA Brand Houses, UA HydraFuse tops and bottoms are being sold in a stirrup legging, ankle crop, long sleeve mock, and longsleeve crew for $90-$100 USD.