Under Armour Newsroom

07.01.2021

Celebrating 25 Years of Under Armour

Celebrating 25 Years of Under Armour

25 years ago today, Under Armour’s Founder, Kevin Plank, incorporated what we now know - and love - as the Under Armour brand. 

From the humble beginnings of his Grandma’s basement, the young, and ambitious KP created UA, and the first of many products our Focused Performers never knew they needed, and now, can’t live without. 

Thank you Mr. Plank for having an idea that sparked a movement, and led to the brand that has changed the lives of Focused Performers around the globe...forever.  

In the words of KP in 2019: “We are playing the long game, building an eternal brand."

Here’s to the next 25 years!