07.22.2020

HOW UNDER ARMOUR IS SUPPORTING ITS BRAND VALUES

Updated July 22 at 2:00 p.m.

 

Today, Under Armour is sharing more detail around the steps being taken as an organization to advance diversity and inclusion, and to inform the work that still needs to be done in the future.

 

Click here to learn about our actions to support a more diverse and inclusive future for our teammates, our workplace and our community.

 

Updated June 29 at 7:15 a.m.

 

Today, alongside a number of other global corporations, Under Armour CEO Patrik Frisk signed the Juneteenth Pledge. This pledge aims to advance the federal recognition of Juneteenth as a paid holiday through the support of the business community. 

 

Beginning next year, Under Armour will recognize Juneteenth as a paid company holiday, as well as a day of reflection and community service. This is part of our commitment to live by our value, “Stand for Equality,” and take action to support the Black community. 

 

Learn more about the details of this pledge here.

 

Updated June 8 at 10:15 a.m.

 

Patrik Frisk shared a letter with global Under Armour teammates with a message that we hold ourselves accountable to do better, and we want all to hold us accountable as well. 

 

As Patrik states in the note: We stand with our Black teammates, athletes, consumers and community, both in the United States and around the globe, through our value of Stand for Equality because Black Lives Matter

 

The letter can be read in its entirety here